Key to Success on Tradeshow Follow-ups

What do you think are keys to success on tradeshows for promoters and business owners? One answer prevails – it’s the follow-ups!

But before you go into the details on how to do follow-ups you should understand what trade show is.

Tradeshow is about getting leads and promoting your brand. It’s about exhibiting what you have to offer to the market by hosting events along with other exhibitors. It’s a perfect opportunity to build relationship, talk to clients and prospects, show to the world your products, meet investors, and promote your brand to any passerby. A seasoned investor and marketer see tradeshows as an opportunity for growth of the company.

As for you, you want to make the most of tradeshows. It’s a given that you may have provided cool promotional products already in those tradeshows. You may have also given out your information already like email address, websites, and other contact information.

But then what? What’s next after a tradeshow? You probably have no idea and if you are then you may be included in this detail: 80% of tradeshow leads are not followed up!!

Imagine that! A total waste of effort and finance, well, unless you provided some intriguing promotional products you may get good leads and responses. However, for those who are in doubt, then you should consider checking these tips:

Understand the your leads

Of course not all leads qualify. Leads where prospects have not the qualities you need and some of them may be junk, however there are cherries in the crowd too. These are the ones you want to focus on. Never mind the useless one and focus right away to the leads that matter. You can let your marketer sort through the leads you got already and see the best fits.

Have the right team

For your knowledge, the leads can be broken down further. Those that are semi interested, highly interested, and those who are not interested at all yet you got their info. Bottom line is, all of them qualify as a possible client in the future. This is where getting the right team comes in. To get the most of this you should build a marketing team that is dedicated to provide good alternative and viable options for not-so interested prospects. Inside sales team are great for interested ones and standing customers. Furthermore, trade show specialist who has their way in knowing what promotions that could transform non-interested people to interested ones (usually via the use of interesting promo items).

The Follow up

Now the real secret is the follow-up. The teams above are the ones responsible for the follow up. Follow up is a priority. Always increase the amount of time and resources that are allocated in this process.

Never rely on just sending brochures or an e-mail address. Most of the time, it’s critical to call every prospect immediately after the show. In addition, consider whether which team fits well to the follow up.

You may want to focus on the best leads first, but you can also get the worse ones especially if you have provided them valuable business gifts in the first place.

Consider a professional approach as always. Make clear call to action and for sure your follow-ups won’t go in vain.

Good luck!